Viacom18 Consumer Products Launches Back to School Collection

Range of products available across more than 1,000 retail touch points.

License Global

May 14, 2024

1 Min Read
Back to School SS24 range, Viacom18
Back to School SS24 rangeViacom18

Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, has announced the launch of a back to school collection. Designed to make the return to the classroom a fun and happy occasion, the range showcases characters from “Motu Patlu,” “PAW Patrol,” “Dora The Explorer,” “Baby Shark,” “Miraculous,” “LOL Surprise,” and “Masha and The Bear.”

Spanning across categories, the ‘Back to School’ range comprises of school bags, lunch boxes, pencil boxes, water bottles and activity books.

 “At Viacom18 Consumer Products, we are committed to offering innovative and engaging products that resonate with our consumers across product categories,” says Sachin Puntambekar, head,  consumer products, Viacom18. “Our ‘Back to School’ range promises to bring young fans closer to their favorite characters and make the return to school a memorable experience for kids. This year again, we've meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings.”

The launch will be supported by a multi-screen marketing plan comprising of on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations and social media promotions. In addition to this, a giveaway contest on Viacom18 Consumer Product’s social media pages will award 10 winners with merchandise.

About the Author(s)

License Global

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