The Business Hub Group Named Licensing Agent for ‘Leo the Truck’

Project First has announced that it has appointed The Business Hub Group as the new licensing agent for “Leo the Truck” in Mexico and Latin America.

“Our Spanish channels for ‘Leo the Truck’ have gained over three billion views in Mexico and other Latin America countries, while Brand Trends survey shows 50% awareness and popularity in Mexico,” says Vladimir Nabatov, business development director, Project First. “We are inspired to work with The Business Hub Group and start developing licensing programs in these countries.”

“We are delighted to announce the incorporation of the successful preschool brand ‘Leo the Truck’ to our brand portfolio and are excited to bring ‘Leo the Truck’ to our region,” says Fanny Salazar Mourré, head, licensing division, The Business Hub Group.

“Leo the Truck” is an animated series by independent content producer Project First. It follows Leo and his friends, Lifty the Loader and Scoop the Shovel, as they bring construction projects to life. The show uses an interactive format that encourages young viewers to actively participate, enhancing their spatial skills, attention to detail and problem-solving abilities.

The Business Hub Group will bring a product range to Latin America inspired by “Leo el Camion,” as it is titled in Spanish.

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