Teddy Mountain, Encantos Media Studios Partner for Canticos Merchandising
Latino nursery rhyme brand set to launch plush toys in 2025.
November 29, 2024
Teddy Mountain, a wholesale supplier of DIY (do-it-yourself) plush products, and Encantos Media Studios, PBC, creator of the bilingual preschool brand, Canticos, are partnering on a global merchandising agreement for both fully stuffed and DIY Canticos plush products.
"Our company culture and shared values are centered around making a meaningful difference,” says Pat Shirkey, president, Teddy Mountain. “We are excited to partner with educational, ethical and values-driven media and publishing companies that share our vision. Together, Canticos and Teddy Mountain’s customers will create purposeful connections, uniting shared values through broadcasts that feature their own beloved Canticos characters.”
Teddy Mountain will make Canticos, Chickies/Los Pollitos plush toys available direct-to-consumers at mass market and specialty retailers in 2025. Teddy Mountain will also showcase the plush products to its wholesalers through its expansive distribution network in North America, the U.K., EU and The Emirates as well as in Latin America. Working in collaboration with Canticos’ licensing agency Excel Branding Group, this agreement aims to bring to life the three Chickies, Ricky, Kiki and Nicky, so that families can enjoy an immersive experience with their Canticos plush chickie by their side as little ones learn, play and grow through storytelling.
This agreement marks another milestone in Teddy Mountain's recently launched initiative to license and distribute original IP from valued third-party partners.
“Canticos brings joy, culture and learning to Latino families in a fun and engaging way across screens and beyond, and fans have been demanding their plushies!” says Susie Jaramillo, co-founder and chief executive officer, Encantos and creator, Canticos. “Teddy Mountain is a pioneer in developing innovative, interactive toys and is dedicated to making a difference, something that resonates with our values. This partnership will further expand the appeal of our adorable characters and the charming world of Canticos all over the world.”
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