Snipple Launches Licensing for ‘The Woohoos!’ and ‘The Singalings’

London-based Snipple Originals, original content division of Snipple, has announced new global licensing programs for two of its top 2D animated shows: “The Woohoos!,” coming to Milkshake this fall, and “The Singalings,” airing on SkyKids. 

“The Woohoos!,” commissioned by Channel 5’s Milkshake, is a preschool comedy celebrating the joy of exploring nature. “The Singalings” is an educational and entertaining series featuring music, comedy and catchy songs for young viewers. 

“We will deliver a truly 360-degree licensing program across every consumer touchpoint, both digital and physical,” says Karina Stanford-Smith, director, Snipple Originals.  “The shows are super popular with young audiences, with lots of potential to take the heart and humor to the next level through products and experiences.”  

Snipple has appointed Brands with Influence to handle global licensing and merchandising for both series. Brands With Influence will soon launch the program, meeting with companies across licensing categories and showcasing exclusive content for the series. 

“‘The Woohoos!’ is a fabulous new preschool show that immediately presents a range of exciting licensing opportunities,” says Martin Lowde, chief executive officer, Brands with Influence. “From its engaging characters and storytelling through to the beautiful animation style, it’s a genuine winner. ‘The Singalings’ also has a focus on music. We have seen the rise in music-led licensing programs, and this fits perfectly. Great songs, great characters and fun short stories.”

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Snipple has also appointed The Wyld Bunch to manage social media for both series. They will work to grow audiences, increase engagement and awareness and support licensees across all product launches and retail activations.  

“Leveraging our network of top-tier influencers, we’re set to amplify ‘The Woohoos!’ and ‘The Singalings,’” says Paul Brunton, chief executive officer, The Wyld Bunch.