Shane Mang Joins Wattpad Webtoon Studios as Head of Licensing and Merchandise

Wattpad Webtoon Studios, the fan-driven studio and IP business from Webtoon Entertainment, has announced that Shane Mang has joined the studio as head of licensing & merchandise.

Reporting to Aron Levitz, president, Wattpad Webtoon Studios, Mang will oversee a diverse portfolio of licensing initiatives that continue the studio’s movement into physical merchandise based on IP from Webtoon. As part of his role, Mang will expand Webtoon’s merchandise into unique collections, collaborations and series-based drops for collectors and dedicated readers to enjoy.

Mang has launched global licensing and merchandise programs for entertainment brands at Spin Master, The Jim Henson Company and Wildbrain. He’s led top-tier brand portfolios with hundreds of licensees and developed licensing programs for franchises including Rubik’s Cube, Bakugan, Tech Deck, Hatchimals, Teletubbies, Caillou, Jim Henson’s Labyrinth, Dark Crystal and Fraggle Rock. Mang has also worked closely with creators and celebrities to develop customized consumer product programs.

Mang was recognized as a Top 40 under 40 Licensing Professional by License Global in 2018 and has been a West Coast Ambassador for Licensing International since 2019.

“Our platforms are home to some of Gen Z’s most passionate fandoms and we’ve already seen fans follow their favorite stories to adaptations as series, films, and books,” says Levitz. “Merchandise is another way for fans to celebrate their favorite franchises and Creators. With Shane’s proven track record managing licensing for world-class entertainment and CPG brands, I’m excited for him to develop amazing merchandise fans can’t wait to get their hands on.”

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Mang joins after the recent launch of the Webtoon Shop, the official online retail destination for merchandise from Webtoon and Wattpad.