Saks Fifth Avenue Celebrates 50 Years of ‘Saturday Night Live’Saks Fifth Avenue Celebrates 50 Years of ‘Saturday Night Live’
The partnership includes exclusive merchandise from Favorite Daughter and Le Labo Fragrances, pop-up shops and special installations showcasing the collaboration of two iconic New York City landmarks.
January 8, 2025
Saks Fifth Avenue and NBCUniversal have teamed up to celebrate the 50th anniversary of the comedy series, “Saturday Night Live” (“SNL”). Customers can shop the exclusive “SNL”-inspired merchandise collection on Saks.com’s dedicated web page and explore editorial content and videos showcasing memorable sketches and beloved characters from the late-night sketch comedy show over the past 50 years.
“We are excited to partner with ‘Saturday Night Live,’ bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades,” says Emily Essner, president and chief commercial officer, Saks Global. “Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City while spotlighting Saks Fifth Avenue’s unparalleled world of luxury and style alongside ‘SNL’s’ cutting-edge comedy and cultural commentary.”
Saks Fifth Avenue and “SNL” have a shared history rooted in New York City. The Saks Fifth Avenue flagship in New York and “SNL’s” landmark, 30 Rockefeller Plaza, face each other in Midtown Manhattan. To celebrate the show’s 50th anniversary, SNL introduced a new title sequence this season, featuring cast members at notable locations throughout New York City. Among them is “SNL’s” “Weekend Update” co-anchor Colin Jost, who is seen in a window at the Saks Fifth Avenue flagship. Additionally, “SNL” cast members Bowen Yang and Chloe Fineman are both active members of Saks’ prestigious luxury brand ambassador program, the Saks Social Club, which brings together tastemakers who embody Saks’ spirit of sophistication and creativity.
“Partnering with Saks Fifth Avenue for ‘Saturday Night Live’s’ 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades,” says Tom Broecker, producer/costume designer, “Saturday Night Live.” “Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”
The collaboration also includes exclusive items from Favorite Daughter and Le Labo Fragrances. Favorite Daughter’s “SNL”-themed collection features sweatshirts, T-shirts, tote bags, hats, jeans, and a jean jacket adorned with archival imagery from the show’s history. Le Labo has created a special version of its SANTAL 26 candle, featuring a label reading, “Live from New York, it’s SANTAL 26!”
Saks’ exclusive “SNL”-inspired merchandise from Favorite Daughter and Le Labo Fragrances will debut in limited-time pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills later this month. The Saks Fifth Avenue New York flagship will also display a special window installation commemorating the partnership.
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