Rocket Licensing to Manage U.K. Licensing Program for ‘Bing’Rocket Licensing to Manage U.K. Licensing Program for ‘Bing’
U.K. program to build on long-term success of the pre-school brand.
January 15, 2025

U.K. licensing agent Rocket Licensing has announced that it has been appointed by brand owner Acamar Films as U.K. agent for “Bing.”
“Bing’s” appeal has driven a successful licensing campaign, inspiring products ranging from games and apparel to toys, confectionery and homeware. As newly appointed licensing agent for Bing in the U.K., Rocket will be targeting additional categories and expanding existing ones. Working closely with existing licensees and retailers it will build on the property’s strength, ensuring the brand and licensed product continues to resonate not just with children and families, but also with teachers and pediatric experts.
“Rocket Licensing’s impressive expertise in managing successful pre-school brands makes them the perfect partner to drive Bing’s continued growth and success,” says Laura Clarke, executive director, global licensing, Acamar. “Their proven ability to deliver impactful licensing campaigns will help ‘Bing’ and his friends connect with new generations of fans. With Bing’s timeless appeal and growing audience, we’re excited to collaborate with Rocket to explore fresh opportunities and expand the brand’s reach in the UK market."
“Timeless and universal stories told in an engaging manner and featuring endearing characters have undoubtedly driven the success of ‘Bing,’” says Rob Wijeratna, joint managing director, Rocket Licensing. “But the hard work and creative excellence that has gone into the series has produced something lasting and important: episodes are regularly revisited by grown-ups and young children as a way to explain and explore complex feelings or new experiences. ‘Bing’ is a brand that resonates with parents and their growing children, offering opportunities to entertain and educate across multiple categories. We at Rocket are thrilled to be working with this wonderful property.”
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