Pinkfong Partners with Brand Alliance to Bring the ‘Bebefinn’ Apparel and Accessories to the U.K. and Europe

Deal marks first licensing partnership in Europe for “Bebefinn” property.

License Global

July 2, 2024

1 Min Read
Still from Bebefinn, The Pinkfong Company, Brand Alliance
Still from "Bebefinn"The Pinkfong Company, Brand Alliance

The Pinkfong Company, the entertainment company behind Baby Shark, has announced that it has signed its first licensing partnership in Europe with Brand Alliance for its “Bebefinn” property. The collaboration will bring a range of “Bebefinn”-inspired apparel and accessories to retailers across the U.K. and Europe.

The agreement was executed by Brand Alliance’s Licensing and Key account Manager, Faye Rashad with Bryan Park, Senior Global Licensing Manager at The Pinkfong Company.

"We are excited to partner with Brand Alliance to bring the adorable characters of ‘Bebefinn’ from screen to life through a delightful collection of apparel and accessories," says Bryan Park, senior global licensing manager, The Pinkfong Company. "Brand Alliance has shared passion for our brands and has created some fantastic ‘Bebefinn’ ranges in their categories. We can’t wait to see kids and families enjoy the ‘Bebefinn’ brand in their life."

“Building a strategy for our pre-school launch has been very exciting and we are delighted to partner with The Pinkfong Company on ‘Bebefinn’ to extend our offering in this space,” says Faye Rashad, licensing and key accounts manager, Brand Alliance. “Our design team are yet again delivering, with strong creative across Daywear, Nightwear, Essentials, Accessories and Swimwear and we are now working hard to deliver this into retail.”

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License Global

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