Nex to Launch ‘Miraculous’ Active Runner Game

Featuring fully motion-powered gameplay, game to be released exclusively on Nex Playground this fall.

License Global

July 29, 2024

2 Min Read
"Miraculous: Tales of Ladybug & Cat Noir"
"Miraculous: Tales of Ladybug & Cat Noir"ZAG

The newly formed Miraculous Corp – a joint venture between Mediawan, an independent European production studio led by Pierre-Antoine Capton, and ZAG, Jeremy Zag’s independent animation studio that reunites all facets of the Miraculous franchise – has partnered with Nex, a motion technology company, to develop an endless runner game for the global market for “Miraculous.”  “Miraculous Ladybug: Paris Dash” will launch this fall in the U.S., exclusively on the Nex Playground console.  

Based on the globally popular animated TV series, “Miraculous: Tales of Ladybug & Cat Noir,” and the blockbuster animated feature, “Miraculous: Ladybug & Cat Noir, The Movie,” “Miraculous Ladybug: Paris Dash” uses proprietary AI motion-tracking technology developed by Nex, allowing players to be immersed in an experience using their natural body movement. The game is suitable for ages 5 and up.  

“In Miraculous Ladybug: Paris Dash,” kids play as Marinette and Ladybug on a mad dash through Paris to defeat her most dangerous enemies. Players use their whole bodies to race Marinette through the boulevards and alleyways of Paris – leaping across rooftops, diving under gates and avoiding obstacles. If Marinette collects enough Miraculous jewels, she transforms into Ladybug with super agility powers and her magic yo-yo weapon. She’ll need these to defeat increasingly tough villains like Stormy Weather and Reverser all the way up to the ultimate bad guy, Hawk Moth. 

Related:‘Miraculous’ Licensing to Include MENA and More

“With sophisticated design and easy set-up, Nex Playground transforms living rooms into an active digital play space for families,” says Julian Jacob, chief operating officer, Miraculous Corp. “We are confident that our Miraculous fans across the globe will be delighted to stand in Ladybug’s shoes as they move their bodies and use arm gestures to save Marinette’s beloved city of Paris from evil villains.” 

“Nex is thrilled to bring its active gaming technology to Miraculous,” says David Lee, chief executive officer, co-founder, Nex. “We’re bringing the brand to life in new ways, and Miraculous fans can now truly become their favorite superhero.” 

About the Author

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like