Moonbug, Xigua Team for China Content

Moonbug has commenced its expansion into China and has announced its first partnership with Xigua Video, a local short-form video platform launched by ByteDance in 2016. With this partnership, Moonbug’s flagship IP “Little Baby Bum” will be available imminently to the 50 million users on Xigua Video.

“We’ve seen a huge amount of global expansion in the past year, and this is the first of hopefully many more deals within China and the wider Asian market,” says Nicolas Eglau, head, EMEA, Moonbug. “‘Little Baby Bum’ already has such a strong following throughout Asia, and we are excited to join Xigua Video’s growing category of children’s content so kids across China can access and interact with the show.”

Starting this month, all of “Little Baby Bum’s” core IP is available on Xigua Video. The show will be available in English and Mandarin.