Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 24, 2020
Moonbug has commenced its expansion into China and has announced its first partnership with Xigua Video, a local short-form video platform launched by ByteDance in 2016. With this partnership, Moonbug’s flagship IP “Little Baby Bum” will be available imminently to the 50 million users on Xigua Video.
“We’ve seen a huge amount of global expansion in the past year, and this is the first of hopefully many more deals within China and the wider Asian market,” says Nicolas Eglau, head, EMEA, Moonbug. “‘Little Baby Bum’ already has such a strong following throughout Asia, and we are excited to join Xigua Video’s growing category of children’s content so kids across China can access and interact with the show.”
Starting this month, all of “Little Baby Bum’s” core IP is available on Xigua Video. The show will be available in English and Mandarin.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024
RHS, Sitting Spiritually Unveil Four Seasons Swing SeatFeb 23, 2024