‘Miraculous’ Licensing to Include MENA and More‘Miraculous’ Licensing to Include MENA and More

Miraculous Corp “Miraculous – Tales of Ladybug & Cat Noir” has seen a surge in popularity across the Middle East, Turkey, Africa and India. 

“With its rich tapestry of cultures and languages, the Middle East, Africa, Greece, Turkey and India have embraced ‘Miraculous’ with enthusiasm,” says Carlotta Caracciolo, vice president, licensing and retail MEA, Turkey, Greece and India, Miraculous Corp. “The series blends action, adventure and positive messages that have struck a chord with viewers, making it a household name; and to cater to our growing fanbase, we are launching a wide range of events and products tailored to these markets. These include back-to-school items, apparel and food and beverages.”

Miraculous Corp has renewed its licensing agreement with Spacetoon Events to bring even more family entertainment experiences for “Miraculous – Tales of Ladybug & Cat Noir” to the MENA region through themed events, live shows, meet and greets and more. Organized in cooperation with Spacetoon, superheroes, Ladybug and Cat Noir, will appear at two popular events this summer. Fans in Qatar can unite with their superheroes at the second annual Qatar Toy Festival at the Doha Exhibition and Convention Center (DECC). A Miraculous-themed activity corner features the iconic Eiffel Tower and Marinette’s family’s Boulangerie Patisserie featured in the series, a ball pit and obstacle course and character meet and greets. The superheroes will also be featured at the inaugural Bahrain Toy Festival, which runs for five weeks. A playground for imagination and play, the event, organized in conjunction with the Bahrain Tourism and Exhibitions Authority (BTEA) and Al Dana Ampitheatre, invites families to immerse themselves in creativity and fun. 

Throughout July, Herfy, one of the largest fast-food chains in the Middle East with more than 380 restaurants is launching a “Miraculous” Chibi kids’ Happy Meal program that features an augmented reality dining experience for families to enjoy during their meal. Utilizing a smartphone and 3D digital toy premiums, the Miraculous Chibi World in Paris is revealed featuring pop-up buildings and moving characters.

Içim, a food and beverage brand in Turkey, has launched a milkshake range in four designs with strawberry and banana flavors designed to appeal to kids.

The products soft-launched this month with record-breaking sell-through. In September, the program will be backed by a major national advertising campaign, sales-boosting activities with key retailers, digital activations and social media visibility. Also coming Q4 to Turkey is oral care from Banat, Turkey’s first toothbrush producer.

“‘Miraculous’ Milkshakes not only offer a deliciously entertaining product for kids but also make the back-to-school period miraculous,” says Selen Saban, deputy general, manager, Lisans, Miraculous Corp’s agent for the region.

Frozen ready meals, made with fresh, healthy ingredients, will soon be available from SAI GROUP Kandiz across the UAE, Saudi Arabia and the U.K. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie and Tomato Mascarpone Spaghetti, which will be available at top stores in November, with more meals in development. 

Families across the Middle East, as well as Europe and the U.S., can utilize reusable and/or sustainable disposal party products from leading sustainable party good manufacturer, Procos. The Q3 launch includes cups and plates, napkins, cake toppers, balloons, masks and party invitations. 

“Miraculous” has also charmed audiences across India. Striders has recently launched school backpacks at Hamley’s that are infused with the energy of Ladybug and the allure of Cat Noir, and built to withstand the adventures of everyday life; SKI Plastoware, a market leader in back-to-school products is debuting a range of lunch boxes, water bottles and pencil boxes in August and Dhananjai Lifestyle, India’s largest character licensing company, is launching an apparel range for the ETeenz brand.

Across South Africa, leading retailer, Ackermans, is launching a line of girls’ T-shirts, leggings and skirts in over 1,000 stores from leading apparel manufacturer, Power House Clothing Company.

In addition to physical events and products, “Miraculous” has expanded its digital footprint with dedicated YouTube channels in Arabic and Turkish. These channels offer localized content, making the show more accessible to a broader audience. The digital strategy has been instrumental in reaching younger viewers and engaging with them on platforms they frequent. The “Miraculous” Arabic channel, launched in 2021, counts more than 1.8 million subscribers and more than 1 billion views in three years; the “Miraculous” Turkish channel, launched in 2022, has 256K subscribers and over 168 million views, with more than 60 million views this year to date.  

“The future looks bright for the ‘Miraculous’ brand in the Middle East, Africa, Turkey and India,” says Caracciolo. “With continued strategic partnerships, exciting events and a robust product lineup, ‘Miraculous’ is set to become an enduring favorite in the region. The brand’s commitment to delivering quality entertainment and relatable content ensures that it will continue to capture the hearts of fans across the Middle East for years to come.”