Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Sponsored By
MDL Lands ‘Bing’ Deal with ChiccoMDL Lands ‘Bing’ Deal with Chicco
The “Bing” agreement will see a capsule collection for preschoolers launch in Italy during spring/summer 2020.
License Global
January 16, 2020
1 Min Read
Maurizio Distefano Licensing has closed a licensing agreement for animated series “Bing” with Chicco that will cover the Italian market.
Chicco and “Bing” will debut a capsule collection for preschoolers for the spring/summer 2020 season.
In addition to this new deal, “Bing” also has a themed area at Leolandia, Italy’s most popular theme park, where visitors can meet Bing and his friend Flop in person.
About the Author(s)
You May Also Like
Editor's Choice
Sponsored Content
May 21 - May 23, 2024