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"Gormiti" TV Series Heads for NickToons in the U.K.

The "Gormiti" television series, co-produced by property owner Giochi Preziosi and French animator Marathon Media, is set to hit U.K. television screens in October following a deal with Nickelodeon U.K. The first season will air on NickToons.&qu

April 6, 2018

1 Min Read

The "Gormiti" television series, co-produced by property owner Giochi Preziosi and French animator Marathon Media, is set to hit U.K. television screens in October following a deal with Nickelodeon U.K. The first season will air on NickToons.

"'Gormiti' has been a growing success in the U.K. where the market is dominated by movie- and TV-supported action figures," says Peter Brown, chief executive of Giochi-owned U.K. toy maker Flair. "Now we can build on our increasing market share with the huge benefit of a major television series on NickToons. This, combined with our major fourth-quarter investment in TV advertising and marketing activities, means we look forward to replicating the unprecedented European success of Gormiti, where it is the No. 1 boys brand."

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