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Field & Stream to Create Licensing Platform

Field & Stream Licenses Co. has secured Graj + Gustavsen (G+G), a strategic/creative branding firm, to develop an updated brand platform for the 137-year old brand. The platform G+G created helped Field & Stream conclude a major license agreeme

April 6, 2018

1 Min Read

Field & Stream Licenses Co. has secured Graj + Gustavsen (G+G), a strategic/creative branding firm, to develop an updated brand platform for the 137-year old brand. The platform G+G created helped Field & Stream conclude a major license agreement with Dick’s Sporting Goods for fishing, camping, and hunting gear for 309 stores and its e-commerce site. The Dick’s agreement also covers fishing, hunting, and camping gear, as well as technical apparel.

“G+G’s experience with heritage lifestyle brands along with their licensing and retail experience made them ideal candidates for this project,” says Mike Tewey of Field & Stream Licenses Co.

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