Crayola Studios, Pipeline Studios to Launch ‘School of WhichCraft’ Animated SeriesCrayola Studios, Pipeline Studios to Launch ‘School of WhichCraft’ Animated Series

New CG-animated kids' show highlights creativity as a form of magic.

License Global

January 29, 2025

2 Min Read
"School of WhichCraft” Crayola Studios
"School of WhichCraft”Crayola Studios

Crayola Studios, the content division of Crayola, is partnering with Pipeline Studios, a global leader in the entertainment industry known for its award-winning 2D and CG animated TV shows and feature films for kids and families worldwide, to co-produce "School of WhichCraft,” an original CG animated series aimed at children ages 4-6 that highlights the magic of creativity.  

Co-created by Evan Baily (“Sonic Boom,” “LazyTown”), developed by Shea Fontana (“Monster High,” “Action Pack,” “Polly Pocket”), and animated by Pipeline Studios, the executive producers include Jane McGregor, Baily, Fontana, Pipeline Studios chief executive officer Luis Lopez, and Rick Glankler and Kerry Crowley from Crayola Studios, with Fontana as the showrunner. 

The series follows the urban adventures of eight-year-old students Tera, William, Sammy and Vin as they learn the inner workings of WhichCraft, an ancient yet accessible form of magic that enables them to harness their favorite creative outlets – visual art, music, dance, building and more – to unlock extraordinary wizarding powers. And when the “average school day” includes riding a flock of origami cranes, escaping a constantly shifting magical labyrinth and wrangling painted animals back onto their canvases, they’ll need all the magic they can create. 

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“We fell in love with ‘School of WhichCraft’ as soon as we saw it,” says Victoria Lozano, executive vice president, Crayola. “The series concept, highlighting creativity as a form of magic that can be used as a superpower, aligns with Crayola Studios' creative principles.  The show demonstrates that learning to harness creative thinking empowers children to answer any question or tackle every situation with a 'what if' mindset. We are very excited to be working with Pipeline Studios on this innovative new show." 
“We're delighted to be partnering with Crayola Studios on ‘School of WhichCraft,’” says Lopez. “Deep down, we’ve always known that creativity is magic. It's something our whole team believes – and we can't imagine a more perfect partner than Crayola Studios to help us bring this idea to the world and give children dynamic new ways to immerse themselves in creative thinking, both on- and off-screen.” 

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