Brands & Rights 360 and Globo Sign Children’s Titles Distribution Agreement

Globo has announced that it has partnered with Madrid-based integrated brand management specialist Brands & Rights 360 to represent its live-action shows for kids worldwide. The deal includes all media rights.

With this exclusive agreement, Brands & Rights 360 will help Globo distribute the long-running live-action franchises around the world. In parallel, B&R360 reinforces its portfolio with a few cherry-picked productions from the Brazilian media company.

B&R360’s team will closely work with Globo to place these titles, already proven in Brazil, around the globe

“We are very happy with this partnership, which will take our content aimed at children to new territories,” says Gabriel Doria, content distribution & partnerships, Globo. “These are productions that cover different universes, from games to gastronomy, always in a playful and fun way for children. Furthermore, they reinforce our positioning of telling universal stories, which can connect with different audiences.”

“We have witnessed the birth and successful growth of Gloob over the years and are delighted to bring their curated and long running live action franchises to children and family audiences around the world,” says Ignacio Orive, president, Brands & Rights 360.