Boat Rocker Recruits new Partners for ‘Danger Mouse,’ ‘Count Duckula’ and ‘Rainbow’

Boat Rocker has announced new deals for its “Danger Mouse,” “Count Duckula” and “Rainbow” brands. Leveraging the demand for nostalgia brands, Boat Rocker continues to fuel the growth of its portfolio by expanding its consumer offering to excite and attract existing and new fans.

In a four-year, multi-territory deal with game development studio Art of Play, a new “Danger Mouse” action game is expected to launch in 2026 across platforms including Nintendo Switch, PlayStation, and Xbox. The game will be available in both digital and physical formats, immersing players in the world of the secret agent. The deal spans the U.S., U.K., Europe, Australia and New Zealand. The Art of Play deal was licensed with the support of the Layer marketplace.

Character-Wear has joined forces with Boat Rocker in a two-year partnership spanning the U.K. and Ireland for a collection of adult apparel and accessories. Delivering “Danger Mouse,” “Count Duckula” and “Rainbow” t-shirts, sweatshirts, baseball caps and beanies, the line will be available at Character-Wear’s ‘TV & Movie’ stores, as well as select specialty and online retailers.

“’Danger Mouse,’ ‘Count Duckula’ and ‘Rainbow’ are much-loved, instantly recognizable brands whose popularity never wanes,” says Jon Rutherford, president, global rights, franchise and content strategy, Boat Rocker Studios. “We’re delighted to team up with Art of Play and Character-Wear, both leaders in their fields, to offer fans these exciting new products to engage them further with these iconic classics.”

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“As huge fans of the world’s greatest secret agent, we were thrilled to undertake this mission to create a new ‘Danger Mouse’ game,” says Ash Nicholls, founder, director, Art of Play. “We aim to capture the daredevil exploits, villainous villainy and hilarious hilarity of the show to provide a dazzling, immersive experience for players.”

“We are delighted to work with Boat Rocker on a striking new line of apparel and accessories for these iconic brands,” says Phil King, general manager, Character-Wear. “The ever-popular characters are strong and distinctive, with unique and colorful appearances that lend themselves perfectly to eye-catching and stylish designs.”