All3media International Announces Merchandising Rights for 'Operation Ouch!'

All3Media International’s licensing department has announced it will represent merchandising rights (excluding publishing) for “Operation Ouch!,” the children’s franchise that explores the weirdest and most wonderful bits of medicine and the human body. 

Celebrating and informing children and adults around the world, “Operation Ouch!” provides fascinating access into the world of medicine and biology, explaining the amazing things our bodies can do.

“This ever-popular brand, which puts all aspects of medicine under the microscope, presents so many off screen opportunities,” says Jason Easy, vice president, licensing, All3Media International. “Celebrating and exploring the wonderful weirdness of the human body, it’s very funny, a little bit gross, always informative and totally distinct. Loved by children and parents alike.”

The franchise already includes a sell-out exhibition in partnership with the Science and Industry Museum Manchester. The exhibition welcomed more than 100,000 visitors during its run from July 2023-June 2024, making it the institution’s most visited family-focused special exhibition to date.

“Operation Ouch!” is commissioned by BBC and produced by Objective Media Group Scotland, part of Objective Media Group, an All3Media Company.