“We are delighted to be working with ZEE5,” says Anish Mehta, chief executive officer, Cosmos-Maya. “They have been successful in reaching all parts of the country in a very short span of time, and this deal means six of our shows overall will be made available to ZEE5’s viewers in an array of regional languages. All of these are in line with ZEE5’s vision of democratization of content and our USP of ‘Novelty with Relatability,’ and we are glad that this move will provide engaging entertainment to children nationwide during this challenging time.”
The deal will see the exclusive digital premier of three of Cosmos-Maya’s properties: “Guddu,” “Bapu,” and “Gadget Guru Ganesha.” This new agreement brings a total of 500-plus episodes of Cosmos-Maya’s contentbroadcasting on ZEE5 platforms following a previous agreement for 250-plus episodes for three other Cosmos-Maya’s series: “ViR: The Robot Boy,” “Eena Meena Deeka” and “Chacha Bhatija,” which have been airing on ZEE5 as part of its library.
“Responsible and entertaining homegrown content for kids is the need of the hour and ZEE5 Kids is launching to meet that,” says Aparna Acharekar, programming head, ZEE5 India. “It is great working with a partner like Cosmos-Maya, which has captured the imagination of children and has been successful through the years in bringing kids’ content to the masses. With our new offering, we want kids and parents at large to have #NonStopBACHFUN anytime, anywhere.”
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