Zag, Roblox Ink ‘Miraculous’ Game Deal

Scheduled for release in April, the new “Miraculous Ladybug & Cat Noir” adventure quest game from Zag and Toya, a Roblox studio, will be the first to bring a TV series to the Roblox metaverse – a shared online experience where fans interact in 3D simulated virtual environments.

“Miraculous Ladybug is a relatable heroine who sets up a positive, strong and rocking persona – with the ability to transform, figuratively and literally, the world she is living in,” says Elinor Schops, vice president, Zag Games and Interactive Experiences. “We believe that the Metaverse that Roblox has built is the ideal place to launch a game that celebrates girl empowerment and exploration, and we want to hand

The launch of the Roblox game coincides with the debut of Zag’s second big-budget animated movie, “Miraculous World - Shanghai - Lady Dragon.”  The announcement also comes on the heels of

, expanding the brand’s digital presence.

“Toya is proud to work with Zag to develop ‘Miraculous - Tales of Ladybug & Cat Noir’s’ first Roblox gaming experience,” says Anat Shperling, chief executive officer and co-founder, Toya. “We are passionate about Roblox being a flexible and inclusive space that allows freedom of expression for adolescents’ inner worlds. We can’t wait to usher the beloved protagonists of the series, Ladybug and Cat Noir, into the Roblox realm, with an inspiring journey that invites global fans into a shared experience in the rich personal space of these admired characters. Core to Toya’s mission is developing inclusive gaming experiences that enable girls and boys to express themselves freely in a safe environment. We plan to design a journey that encourages players towards greater freedom of self-expression, and teaches them empowering skills for the outside world, such as time management, and decision-making. We couldn’t be more excited to bring this experience to life in partnership with the Zag gaming team and with the support of the tremendous global community of ‘Miraculous’ fans and followers.”