Zag Adds Master Toy for New Series

As master toy licensee, Playmates Toys will create action figures, role-play and more.

"Playmates Toys is elated to be working with ZAG to bring the heroes of the series to life off-screen," says Karl Aaronian, senior vice president, marketing, Playmates Toys."With a deep-rooted history in the boys' action category, we look forward to developing an innovative line of toys that capture the action and adventure of the series and provides kids with imaginative play experiences."

"Power Players" follows the adventures of Axel, a young boy who transforms into a living action figure. Cartoon Network has secured the broadcast rights for the program and will air "Power Players" in EMEA, APAC and the U.S.