Toy brand, YuMe, has announced its partnership with Netflix’s “Stranger Things.” In the run-up to the launch of season 4, YuMe is introducing the “Stranger Things” Upside Down Capsule. 

“’Stranger Things’ has become a pop culture phenomenon becoming one of the biggest Hollywood franchises, tapping into the nostalgia of the ’80s supernatural mystery so many millennial viewers crave,” says Darryl Lai, senior vice president, YuMe Toys. “This is why we decided that now is the right time to give fans what they want and introduce this exclusive capsule collection. Fans can transport themselves back to the 1980s, discovering what season 4 has in store. We are excited to align YuMe with ‘Stranger Things’ and cannot wait to surprise customers with this unique capsule.” 

Each capsule will have one of the 11 characters from all four seasons of the show, including never-before-seen characters from the new season and potentially one of the ultra-rare Demogorgon variants. As well as three scene trading cards, a character card, art card, TV display card and sticker reveal card, all featuring never-before-seen artwork, plus a character figurine and accessories along with a TV packaging shell that transforms to display the figurines; TV or The Upside Down display mode. 

YuMe’s x Strangers Things Upside Down Capsules will be available at various retailers across the U.S. and Canada starting in May.