Yu-Gi-Oh! Continues Italian Expansion

4Kids Entertainment International's Yu-Gi-Oh! is increasing its presence in Italy with a series of new deals.Linea D has signed for Yu-Gi-Oh! T-shirts, sweatshirts, underwear, jeans, towels, jackets and shoes, and Giochi Preziosi has signed for back-to-sc

April 6, 2018

4Kids Entertainment International's Yu-Gi-Oh! is increasing its presence in Italy with a series of new deals.

Linea D has signed for Yu-Gi-Oh! T-shirts, sweatshirts, underwear, jeans, towels, jackets and shoes, and Giochi Preziosi has signed for back-to-school and stationery. A new toy line is due to launch in this autumn from Upper Deck, which will include action figures, wrist card holders and Duel Runners.

Yu-Gi-Oh! launched in Japan in 1999 with 17 million video games sold to date worldwide and over 18.1 billion Yu-Gi-Oh! trading cards, in seven languages, sold in 51 countries worldwide. Some 6 million 6- to 8-year-olds collect and play the trading card game across the globe.

In Italy, "Yu-Gi-Oh! GX" season 3 airs on Saturday mornings on Mediaset's Italia 1, which has also acquired the first season of the new "Yu-Gi-Oh! 5D's" series.

"Yu-Gi-Oh! is hugely popular in Italy and its success shows no signs of abating," says Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International.

"The brand is absolutely red hot at the moment and the arrival of 5D's is adding to the excitement surrounding it."

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.