'You're Standing on my (Turtle) Neck': 'Daria' Styles Apparel

Viacom Nickelodeon Consumer Products has inked a deal with U.K. apparel company Lazy Oaf to create clothing based on the '90s MTV animated series “Daria.”
License Global

February 14, 2019

'You're Standing on my (Turtle) Neck': 'Daria' Styles Apparel

Tapping into a shared dry sense of humor, the Lazy Oaf x “Daria” range centers on the stories of Daria, her best friend Jane, and sister, Quinn, through on-brand color palettes and modern takes on the outfits the characters would have worn.

Brandgenuity brokered the deal.

Chracter specific products include:

Daria

  • The Sick Sad World jacket, an interpretation of the protagonist's signature green coat, retooled as an oversized trucker jacket in forest green corduroy, with removable shearling collar and pink “Sick Sad World” logo.
    • The I Don’t Like To Smile yellow pleated kilt

      Jane

      • The Go To Hell Chore Jacket, a burgundy co-ord set with a streetwear edge that nods to the character’s signature blazer
        • The I Hate Everybody Pants, straight leg trousers with raw hems and embroidery

          Quinn

          • The Quinn Fitted Tee, a take on Quinn’s pink baby tee, that includes a cutout detail, capped sleeve and more

            The line also includes two oversized tees with artwork from the show as well as quotes from Daria and Jane, a tote bag and three custom enamel pin badges

            “Daria” first aired in 1997 and is best known for its apathetic eponymous character and unique insight into adolescence.

            The Lazy Oaf x Daria collection will be available Oct. 25 at LazyOaf.com.

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