‘YooHoo’ to Expand in Russia, CIS

After the show’s nationwide launch, Aurora World has launched TV commercials in Russia for the brand-new line of “YooHoo” plush toys inspired by the new series. “YooHoo’s” Russia and CIS agent brand4rent is also planning to launch licensed products in key categories such as publishing, outdoor, confectionery, art and crafts, fashion and accessories.

Licensed products already in the works for the series include stickers, mini figurines and trading cards (Panini), baby products (Nuvita), toiletries (Apple Beauty) and magazines (Kennedy Publishing).

Aurora World, a leading character and content company and owner of the globally successful “YooHoo” brand, has credited the successful launch of the new “YooHoo”-inspired animated series “YooHoo to the Rescue” to the leading Russian linear TV station for kids, Carousel TV.

Aurora’s TV commercials

“‘YooHoo’ is fast becoming a global phenomenon, and the arrival of ‘YooHoo to the Rescue’ in one of the world’s biggest markets on a leading channel is an important milestone for the property,” says Jay Noh, director, content business, Aurora World. “We are sure that, with the support of our licensing partners in the region, ‘YooHoo’ will be a major and lasting success in Russia.”