The company has partnered with Pinkfong’s Baby Shark and Nick Jr. to develop the #BabySharkToySchool campaign, which provides families with learning opportunities for children.
WowWee has tapped into a network of families across the U.S. and Canada to share their #BabySharkToySchool experiences and to inspire other families to incorporate the initiative into their daily and weekly at-home routines.
The campaign comes as schools and daycares across the U.S. shuttered due to the COVID-19 pandemic. In response to the closures, WowWee and other companies have rolled out a slate of resources to help families with children cope with being stuck at home. Other initiatives include the recent partnership between
for an app aimed at helping promote meditation as a way to reduce anxiety during this time.
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