May 18, 2018
The brand’s 50th anniversary licensees include:
- American Classics for men’s and women’s t-shirts and loungewear;
- Aquarius for calendars, playing cards, puzzles, games, buttons, magnets and tin boxes;
- BoldSocks for socks;
- Funko for Pop! vinyl figures and plush;
- Isaac Morris for sweaters and outerwear;
- ODM for men’s, women’s and juniors’ t-shirts and sweatshirts;
- Philcos for apparel (Canada only);
- Surreal Entertainment for beverageware, fleece throws, pins, lanyards and desk accessories;
- Trau & Loevner for fashion tops, fleece and t-shirts;
- Trevco for apparel, home textiles and accessories;
- Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins and sticky notes; and
- Wizhead for papercraft models.
“‘Mister Rogers’ Neighborhood’ has won the hearts of kids and families for five decades, and the series has become a pop culture phenomenon in recent years, reaching a whole new fan base,” says Ross Misher, chief executive officer, Brand Central. “From on-screen to on-shelf, what’s old is new again in the ‘Neighborhood.’”
The 50th anniversary celebrations will also include a host of activities including “Mister Rogers: It’s You I Like,” a tribute special that will air on PBS stations nationwide through 2018, a week-long programming event on PBS Kids that features episodes of "Mister Rogers’ Neighborhood" and its animated spin-off "Daniel Tiger’s Neighborhood," a celebration at the Paley Center for Media in New York and Los Angeles, a commemorative “Mister Rogers” forever USPS stamp and the documentary Won’t You Be My Neighbor?, set to be released in theaters June 8.
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