Won't You Be My Licensing Partner? 'Mister Rogers' Neighborhood' Moves into Anniversary Deals

Fred Rogers Productions has teamed with a slate of partners to celebrate the 50th anniversary of the iconic children’s TV series “Mister Rogers’ Neighborhood.”
License Global

May 18, 2018

Won't You Be My Licensing Partner? 'Mister Rogers' Neighborhood' Moves into Anniversary Deals

Brand Central, the property’s licensing agent, brokered the deals.

The brand’s 50th anniversary licensees include:

  • American Classics for men’s and women’s t-shirts and loungewear;
    • Aquarius for calendars, playing cards, puzzles, games, buttons, magnets and tin boxes;
      • BoldSocks for socks;
        • Funko for Pop! vinyl figures and plush;
          • Isaac Morris for sweaters and outerwear;
            • ODM for men’s, women’s and juniors’ t-shirts and sweatshirts;
              • Philcos for apparel (Canada only);
                • Surreal Entertainment for beverageware, fleece throws, pins, lanyards and desk accessories;
                  • Trau & Loevner for fashion tops, fleece and t-shirts;
                    • Trevco for apparel, home textiles and accessories;
                      • Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins and sticky notes; and
                        • Wizhead for papercraft models.

                          “‘Mister Rogers’ Neighborhood’ has won the hearts of kids and families for five decades, and the series has become a pop culture phenomenon in recent years, reaching a whole new fan base,” says Ross Misher, chief executive officer, Brand Central. “From on-screen to on-shelf, what’s old is new again in the ‘Neighborhood.’”

                          The 50th anniversary celebrations will also include a host of activities including “Mister Rogers: It’s You I Like,” a tribute special that will air on PBS stations nationwide through 2018, a week-long programming event on PBS Kids that features episodes of "Mister Rogers’ Neighborhood" and its animated spin-off "Daniel Tiger’s Neighborhood," a celebration at the Paley Center for Media in New York and Los Angeles, a commemorative “Mister Rogers” forever USPS stamp and the documentary Won’t You Be My Neighbor?, set to be released in theaters June 8.

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