Brand Central, the property’s licensing agent, brokered the deals.

The brand’s 50th anniversary licensees include:

“‘Mister Rogers’ Neighborhood’ has won the hearts of kids and families for five decades, and the series has become a pop culture phenomenon in recent years, reaching a whole new fan base,” says Ross Misher, chief executive officer, Brand Central. “From on-screen to on-shelf, what’s old is new again in the ‘Neighborhood.’”

The 50th anniversary celebrations will also include a host of activities including “Mister Rogers: It’s You I Like,” a tribute special that will air on PBS stations nationwide through 2018, a week-long programming event on PBS Kids that features episodes of "Mister Rogers’ Neighborhood" and its animated spin-off "Daniel Tiger’s Neighborhood," a celebration at the Paley Center for Media in New York and Los Angeles, a commemorative “Mister Rogers” forever USPS stamp and the documentary Won’t You Be My Neighbor?, set to be released in theaters June 8.