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Wonderstorm Taps Striker Entertainment to Rep ‘The Dragon Prince’

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The Netflix show is getting a licensing program with the help of Striker Entertainment.

Wonderstorm has tapped Striker Entertainment to handle worldwide merchandising and licensing on their Netflix original animated series “The Dragon Prince.”

Striker Entertainment will oversee multiple categories for the show including toys, apparel and accessories.  

“Wonderstorm is a company founded by an incredibly talented team of proven creators and franchise-minded storytellers” says Russell Binder, president, Striker Entertainment. “Their ability to deliver rich, complex and accessible stories and characters has made the show a hit with viewers of all ages, and ‘The Dragon Prince’ has all of the right DNA to thrive across a wide range of consumer products. Striker has a track record of representing some of the biggest independently-owned Netflix series including ‘The Umbrella Academy’ and ‘Ozarkand we plan to bring the same high-quality, must-have merchandise to fans of ‘The Dragon Prince.’”

Created by Aaron Ehasz and Justin Richmond, “The Dragon Prince” is one of the fastest-growing franchises in family entertainment. Netflix recently renewed “The Dragon Prince” for four additional seasons.

“We want to continue expanding the world of ‘The Dragon Prince’ beyond the screen by adding carefully selected partners who understand what makes this story special, and Striker Entertainment definitely fits that bill,” says Justin Santistevan, president and co-founder, Wonderstorm. “We look forward to collaborating with Striker to create more exciting options for fans to choose from.”

Pre-production is currently underway on season four of the “The Dragon Prince.” A video game based in the same world is also in development by Wonderstorm.

"’The Dragon Prince’ community is passionate, creative and very engaged in all aspects of the show" say Aaron Ehasz and Justin Richmond, co-creators, “The Dragon Prince.” "To be frank—they deserve cool stuff. We’re partnering with Striker Entertainment because they’re going to make it happen!"

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