WildBrain Spark, the digital media division of WildBrain, one of the world’s largest independent kids’ and family entertainment companies, has launched a dedicated channel of subtitled content for kids on its YouTube network in support of the Turn on the Subtitles literacy campaign (TOTS).
"Alongside the support of parents and teachers, we believe that responsible businesses have a potential role to play in improving the literacy of young people around the world,” says Oli Barrett MBE, co-founder, TOTS. “The leadership shown by WildBrain Spark is hugely appreciated, and we hope that others will be inspired by their example."
The TOTS initiative was set up by Oli Barrett MBE and Henry Warren and supported by more than 30 government, business, charity and academic leaders. It highlights the benefits of Same Language Subtitling (SLS), which allows audiences to hear and read the same language, word for word, in perfect timing. Extensive research from academics in countries across the world has shown that turning on the subtitles for children’s content improves literacy significantly, particularly for kids between the ages of six and 10.
WildBrain Spark’s Literacy for Kids channel features episodes from its library of kids’ shows including “Yo Gabba Gabba,” “In the Night Garden” and “Rev & Roll.” New episodes will be published weekly and are available globally in English, with the channel promoted across the WildBrain Spark network.
“We knew we wanted to support this valuable initiative from its inception and have now launched a dedicated 100 percent subtitled WildBrain Literacy for Kids channel,” says Jon Gisby, executive vice president, Wildbrain. “TOTS has a simple message backed by compelling research, and the benefits are significant and important, as well as aligning completely with our values. With kids spending so much time at home viewing content and parents seeking to support home-learning, this initiative is also incredibly timely.”