WildBrain is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via
Under the deal, WildBrain Spark and Cosmos-Maya will co-finance season three of the 2D animated kids’ series, to be produced by Cosmos-Maya with delivery commencing in December. The new season will roll out alongside season one of the series on the first-ever exclusive YouTube channel for “Eena Meena Deeka,” which WildBrain Spark will launch and manage on their network.
“Season one of ‘Eena Meena Deeka’ has been a top perfomer on WildBrain Spark’s hub channels,
and we know from our data that its humor and non-dialogue format keep audiences engaged around the world,” says Jon Gisby, executive vice president and managing director, WildBrain Spark. “This hilarious original IP from Cosmos-Maya represents an ideal opportunity to leverage WildBrain
A crossover project in the truest sense, this will be one of the first times an Indian animation series has been co-financed with an international partner. WildBrain Spark will hold AVOD and other distribution rights for seasons one and three of the show, outside India and the Indian subcontinent, and will also spearhead ad sales for
“Eena Meena Deeka” on AVOD platforms in the same territories. Cosmos-Maya retains global linear television rights for the series. Worldwide rights for season two are held by Netflix.
“This is a huge leap for brand ‘Eena Meena Deeka,’” says Anish Mehta, chief executive officer, Cosmos-Maya.
Our belief in the brand's universal storytelling has been proven by its global digital success to date and WildBrain's digital distribution enabled it to expand much further. There are also more 360-degree initiatives in the offing from Cosmos-Maya."
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