The Wiggles ink five-year deal with ABC to distribute the brand's music and TV series globally.

ABC Commercial recently announced a five-year, multimillion-dollar licensing agreement with Australian children's entertainment group The Wiggles.

The deal gives the commercial arm of the Australian Broadcasting Corporation worldwide distribution rights to the group's entire catalog of music, audio books, television and video productions.

The pact also includes both future releases and back catalog of content. In addition, ABC Commercial receives the rights to distribute both existing and future "Wiggles" TV series to international broadcasters, including those based in the U.S. and Canada, throughout the life of the contract.

The Wiggles originally inked with ABC Commercial in 1991 for their eponymous debut album, which was distributed through ABC Music. ABC has since remained the group's distributor, and has sold upwards of 8 million DVDs and about 2 million CDs for the group in Australia alone.

"The Wiggles have called the ABC home for over 25 years," says Paul Field, managing director, The Wiggles. "We're thrilled to extend that relationship to the world. By providing our trusted partners in ABC Commercial with the global rights to our entire catalog, we believe we're well-poised to continue entertaining young children and families everywhere."

The new deal gives ABC Commercial, for the first time, the global rights to distribute The Wiggles' entire content catalog internationally.

"ABC Commercial is pleased to extend our partnership with The Wiggles globally," says Robert Patterson, director, ABC Commercial. "The Wiggles are the world's most revered children's entertainment group, universally celebrated by kids and parents alike both here in Australia and abroad, their music is synonymous with the ABC brand."