WarnerMedia, Comcast Ink HBO Max Deal 2

Comcast customers with HBO will have access to HBO Max under the new deal.
License Global

May 28, 2020

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WarnerMedia and Comcast have signed a deal just hours after the streaming service launched on May 27.

Under the deal, Comcast will help expand the streamer’s reach. Comcast’s HBO subscribers with Xfinity X1 and Xfinity Flex will have the option to login to HBO Max’s apps and website for no additional fee. In the near future, new customers will be also be able to sign up for HBO Max directly from Comcast for $14.99 per month.

According to

Variety

, the companies also said HBO Max will soon be available natively on the Xfinity platforms alongside nearly 200 other services. These services include Netflix, NBCUniversal’s Peacock, Hulu and Amazon Prime Video.

This deal comes after WarnerMedia signed multiple distribution agreements ahead of the HBO Max launch. These deals include Google/YouTube, Apple, Hulu, Verizon, Cox, Samsung, Charter, Altice USA, Sony’s Playstation 4 and Microsoft’s Xbox One. AT&T, the parent company for WarnerMedia, is offering HBO Max bundling deals and free trial offers

as well.

In addition to all of HBO’s programming, HBO Max includes a slate of new original series; Third-party licensed content, such as “South Park,” “The Big Bang Theory,” “Friends” and all of the Studio Ghibli films are also available on the new platform; Movies like “Suicide Squad,” “Wonder Woman,” “The Matrix,” “Casablanca,” “The Wizard of Oz” and “Joker” are also available on the service.

HBO Max launched with more than 10,000 hours of content, which is about double the lineup available on the traditional HBO service. WarnerMedia plans to invest $4 billion in the service over the next three years.

In addition, HBO Max includes content from other WarnerMedia brands including CNN, TNT, truTV, TBS, Cartoon Network, Crunchyroll, Turner Classic Movies, Adult Swim, Rooster Teeth and Looney Tunes.

WarnerMedia hopes that HBO Max will reach 50 million-55 million customers in the U.S. by 2025, according to AT&T’s chief executive officer John Stankey.

What are you watching on #HBOMax this week?
— License Global (@licensemag) May 27, 2020

 

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