VIZ Media Wins Hatsune Miku in U.S.

Hatsune Miku is a blue-haired digital female avatar in the Vocaloid Character Series software created by Crypton Future Media that uses Yamaha’s Vocaloid 2 engine. The software creates synthesized vocal tracks using Hatsune Miku’s vocals from either lyrics or a melody. Crypton’s Vocaloid program combines pre-programmed samples derived from the voices of many popular actors/singers.

In Japan, the popularity of Hatsune Miku has appeared in video games, music videos and sellout “concerts,” where she appeared on stage as a 3D hologram backed by a live band. Most recently she appears in a new commercial for the U.S. market for the 2011 Toyota Corolla.

“Hatsune Miku is the world’s first true digital pop star and her notoriety is spreading fast across North America,” says Tracy Hanchett, director of consumer products at Viz Media. “Her development explores a whole new hybrid

Back to

Licensing Int'l Expo Breaking News