License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


ViacomCBS, Sky Commission Magic Light’s ‘Pip and Posy’

This is the pair’s first co-production partnership.

ViacomCBS and Sky has announced their first co-production partnership, for pre-school CG animated series “Pip and Posy.” 

The series will premiere exclusively on Channel 5’s free-to-air station Milkshake! and Sky’s on-demand service Sky Kids. It will debut on Milkshake! and be available on demand on Sky Kids in early 2021.

“’Pip and Posy’ is a delightful series that captures the essence of how young children play, think and feel and fits perfectly with our portfolio of educational and fun programming, teaching preschoolers the importance of friendship and understanding their emotional and social wellbeing through imaginative storytelling and creative play,” says Louise Bucknole, vice president programming kids, ViacomCBS Networks U.K. “We have a long-running and close relationship with Sky, so it’s very exciting to have commissioned our first co-production together, enabling us to bring the very best of British animation to Milkshake! from world class producers Magic Light Pictures.”

Currently in production, the series is based on characters from Nosy Crow’s collection of story books by illustrator Axel Scheffler and author Camilla Reid. “Pip and Posy” is Magic Light’s first ever preschool series and sees the continuation of the production company’s 13-year association with Scheffler.  Along with the Sky broadcast deal, the series will also air on Nick Jr. in 2022. 

“We’re really excited to be producing our first-ever pre-school series and proud to be working with Milkshake! and Sky,” says Michael Rose, co-founder, Magic Light. “[Axel Scheffler] creates truly enchanting worlds and we can’t wait for viewers to join Pip and Posy for their fun and adventures.”

“Pip and Posy” has been jointly commissioned by Louise Bucknole for Milkshake! and Lucy Murphy for Sky Kids with the participation of ZDF, Germany. 

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.