ViacomCBS: Reeling it In

“At ViacomCBS, franchises are a driving force behind our business, our brands and our 

retail programs,” says Veronica Hart, executive vice president, global franchise planning, ViacomCBS Consumer Products. “Nickelodeon has the most beloved and recognizable characters and some of the biggest consumer products franchises in the world, including ‘SpongeBob SquarePants,’ ‘Star Trek, ‘Teenage Mutant Ninja Turtles,’ ‘PAW Patrol’ and many more.” 

Hart points to the company’s new Paramount+ streaming service, along with linear, digital and other channels to reach consumers. New offerings include an expanded “SpongeBob SquarePants” universe; the first kids-oriented animated “Star Trek” series, “Star Trek: Prodigy;” a new “Teenage

“Our team is so enthusiastic about the massive potential of our expanded preschool slate and the expansion of our multigenerational and boys-action content that is being developed for a new generation of kids and fans,” says Hart.