ViacomCBS Networks International has announced a new premium streaming service that will include a selection of exclusives, premieres and boxsets from ViacomCBS’s varied entertainment brands.
The new SVOD service will start its international rollout early in 2021. At launch, it will offer exclusive premieres of new Showtime shows including “Halo” and “American Rust.” CBS All Access originals will premiere exclusively on the new service as well. The originals will include titles such as “Guilty Party” and “The Harper House.” ViacomCBS’s service will also combine movies from Paramount Pictures and premieres and box sets from Comedy Central, MTV, Nickelodeon and Paramount Network.
“Launching a super-sized premium streaming service will be a game-changer for ViacomCBS and can help us become as powerful a player in international streaming as we are in linear TV,” says David Ly, president and chief executive officer, ViacomCBS Networks International. “We will market a world-class content offering at a very competitive price, and we’re convinced it will have significant appeal for audiences everywhere and strong growth potential in every market.”
The service will launch initially in countries including Australia, Latin America, Argentina, Brazil and Mexico and the Nordic countries. ViacomCBS will work with existing distribution partners, as well as new distributors, to market the service to their subscribers.
“With more than 200 million new streaming subscriptions due to come online internationally by 2025, we’re very confident we can build a meaningful subscriber base in the next few years,” says Pierluigi Gazzalo, president, streaming, ViacomCBS Networks International. “ViacomCBS is one of a very small handful of elite content companies with broad enough content pipelines and deep enough content libraries to lead in all segments of the video entertainment market.”
The service will utilize the technology and platform that powers CBS All Access. The roll-out will be executed using ViacomCBS’s existing international infrastructure, which spans offices in more than 30 countries, to improve cost-efficiency and allow investment to be focused on-screen.
The international launch of the new streaming service will progress in parallel to the ongoing rollout of ViacomCBS’s free streaming service, Pluto TV, which recently debuted across Spanish-speaking Latin America countries, following previous launches in the U.K. and Germany.