VNCP is in talks with its retail partners to develop character-based apparel ranges with Trashcode materials. Prototypes of “SpongeBob SquarePants” t-shirts made from Trashcode recycled materials will be on display at Brand Licensing Europe.
Trashcode products are composed of Waste2Wear fabrics made from recycled PET bottles and/or other recycled materials. “We have a long-standing relationship with Cookie Company Group, and when they came to us about Trashcode, we knew we needed to be a launch partner,” says Mark Kingston, senior vice president, international, Viacom/Nickelodeon Consumer Products.
“Viacom Nickelodeon have a history of bringing awareness to pro-social causes, and at VNCP, we want to do our part to help create a more sustainable licensing industry. Brand Licensing Europe is the perfect opportunity to engage with retail partners about this important
Viacom is exhibiting at Brand Licensing Europe at stand D10.
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