UYoung has acquired six films from Magic Light Pictures for its educational UKids app and SVOD service.
Animated specials from Magic Light included in the deal are:
- “The Gruffalo;”
- “The Gruffalo’s Child;”
- “Room on the Broom;”
- “Stick Man;”
- “The Highway Rat;” and
UKids is UYoung’s recently launched one-stop service of global children’s programming for Chinese families aimed at enlightening children and helping to teach them to speak English through developmental content.
"’The Gruffalo’s’ films and subsequent TV specials have a huge international appeal and we are thrilled to have signed our first deal with UYoung to bring these wonderful stories to a whole new audience,” says Muriel Thomas, international distribution head, Magic Light Pictures.
Available on OTT, iOS, Android mobile and tablet, the dedicated UKids app contains a wealth of specially curated content chosen for its educational value, ranging from STEM, arts and crafts and nature through to socio-emotional programming. The English language learning elements of the app have been developed in partnership with the British Council.
“We are delighted to have added these wonderful films from Magic Light to our UKids portfolio,” says Clara Yang, vice president international business and general manager, UKids. “They are perfect for the platform’s aim of providing educational and entertaining content in a safe and happy environment to help children grow and develop and are yet another example of our ability to acquire top-class content from leading international production companies.”