Toonz Media Group Partners with Leadbelly Productions, NXT GEN Brand Marketing for Creepy Candy

Show will extend into digital media shorts, consumer products and more.

June 29, 2022

"Creepy Candy" characters.Toonz Media Group

Global kids’ and family entertainment company,

, is partnering with Leadbelly Productions to co-produce a new animation property titled, “Creepy Candy.” Developed by Alan Jude Summa, founding president, Leadbelly Productions, “Creepy Candy” is targeted at children ages 4-11. Season 1 of the 2D animation show will include 26 3-minute episodes and is slated to launch in October. The project's first phase will also include producing a 30-minute Halloween special episode to be released in October 2023.

“’Creepy Candy’ is a unique property that offers us immense opportunities to explore beyond series development,” says P. Jayakumar, chief executive officer, Toonz Media Group. “Our idea is to develop this property into a 360-degree brand that includes digital media shorts, mini-movies, consumer products and other L&M avenues.”

The show will be distributed worldwide to television and OTT partners by Toonz Entertainment, the Distribution wing of Toonz Media Group. Toonz will also

leverage its digital ecosystem, social media and existing partnerships with AVOD platforms to build the “Creepy Candy” brand.