Partnering with Lupus Films, 4creative and Channel 4, brand owners Penguin Random House are creating short, seasonal idents from “The Snowman,” featuring characters James, The Snowman and The Snowdog; the first time all three have been depicted together in film.  

“The Snowman has been a part of Christmas for four decades so what better way to mark the 40th birthday of both Channel 4 and the animated adaptation of Raymond Briggs’s beloved character than with a set of hand crafted idents featuring James and the Snowman,” says Ian Katz, chief content officer, Channel 4. “It may or may not snow this month but it is guaranteed to be a white Christmas on Channel 4.”  

“We are really honored to have been asked to bring The Snowman back to life for Channel 4 for the 40th anniversary of this very special animated Christmas classic,” says Camilla Deakin, co-founder, Lupus Films. “It’s particularly poignant for us at the time of the tenth anniversary of The Snowman and The Snowdog and after the death earlier this year of our long-time friend and collaborator, the inimitable Raymond Briggs.”  

“The Snowman has been an enduring part of Christmas television for over 40 years and we are thrilled that Channel 4 has commissioned a wonderful piece of animation that celebrates Raymond’s original creation and sees The World of The Snowman beautifully realized, once again, by Lupus Films and Robin Shaw in this brand new ident,” adds Thomas Merrington, creative director, Penguin Ventures (part of Penguin Random House Children’s). 

The Snowman, The Snowman and The Snowdog and Lupus Films’ other festive animated specials We’re Going on a Bear Hunt and The Tiger Who Came to Tea are all transmitting on Channel 4 over the festive period.