Nickelodeon has entered into a series of deals on behalf of its newly rebooted series “Rise of the Teenage Mutant Ninja Turtles,” according to Adweek.

The TMNT crew will appear on more than two million Amazon Prime boxes this month while their images will be featured on adult clothing at J.Crew.

A streetwear capsule collection is also in development. In addition, Sonic Drive-In has unveiled co-branded commercials for its TMNT-themed toys and children’s meals, and Walmart has stocked a significant number of “Rise of the Teenage Mutant Ninja Turtles” goods.

The network has also established a presence at WWE’s SummerSlam, where it promoted WWE superstar John Cena’s role as the series’ villain.

Custom content featuring WWE superstars AJ Styles, Xavier Woods and others as well as a Facebook Live stream from SmackDown are in the works.