Kids entertainment company TeamTO has joined forces with independent licensing agency, This is Iris, to unleash “Mighty Mike” in the U.K.
“Mighty Mike’s” licensing career in the U.K. will be launched with a programming on both CITV and Boomerang Channels.
“’Mighty Mike’ is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts,” says Sarah Lawrence, This Is Iris. “The characters' incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on ‘Mighty Mike’s’ potential and standout performance on CITV.”
The agreement follows a first publishing deal in Italy with high-end publishing outfit Edizone Play Press, for sticker, coloring, magic coloring and activity books, being sold in kiosks nationwide.
“We are delighted to be working with the experienced and talented team at This Is Iris,” says Patricia de Wilde, vice president, marketing, TeamTO. “With Sarah's uniquely creative and quality-driven approach to licensing, and great platforms on ITV & Boomerang, ‘Mighty Mike’ could not be in better hands. Add to that the series' combination of subtle and sophisticated humor inspired by the daily life of pets and you have a perfect formula for success in the U.K.’s animal loving market."
Other licensing agents taking “Mighty Mike” across the globe including Surge Licensing (U.S.), France Télévisions (France) and Uyoung (China).
“'Mighty Mike' has been one of our top performers on Boomerang since launch, both on air and on demand," says Sean Gorman, programming director, Northern Europe, Turner Kids. "The lively slapstick comedy is a joy to watch and perfectly complements the lovable classic cartoons in our existing portfolio.”