'Super Wings' Takes Flight with Flybe

Alpha Animation and Toys UK have partnered with Flybe, a European regional airline, for branded onboard entertainment featuring its preschool property “Super Wings.”

License Global

August 20, 2018

Hello Communications Group co-coordinated the deal.

The agreement saw “Super Wings” activity sheets distributed to Flybe charters beginning Aug. 15. The sheets aim to provide fun and educational lessons through puzzles, interactive tasks and visual elements to preschoolers across 200 routes.

The “Super Wings” activity sheets will be available through the U.K. summer holiday season.

Digital and social media content supports the partnership on Flybe.com and across “Super Wings”’ social channels, where customers can register for a chance to win Flybe flights and “Super Wings” toy bundles.

“This collaboration was a no-brainer for us,” says Mark Hyndman, general country manager, Alpha Animation and Toys UK. “‘Super Wings’’ core values center around travel, culture, friendship and families, all of which resonate with Flybe and their brand values. This summer is going to be a great time to be a ‘Super Wings’ fan, and we’re looking forward to seeing this collaboration get off the ground and where it

will take us moving forward.”