Studio 100, Mediatoon Enter Licensing Agreement

The deal covers Benelux, Nordics, Eastern Europe and German-speaking territories.
License Global

April 30, 2021

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Studio 100 Media and Mediatoon Licensing have embarked on a new partnership.

Studio 100 Media's licensing team will take over some IPs from the Mediatoon portfolio over the next few years.

The contract includes the German-speaking territories and all licensing activities in Benelux (via the licensing team at Studio 100 Benelux), Eastern Europe and Nordics.

Part of the agreement includes several TV series like "Bobby & Bill;" "Little Furry;" "Martin Morning;" "Ernest & Rebecca;" "The Fox and the Badger Family" (except GSA); and "Marsupilami."

Studio 100 Media's international licensing team will also drive the licensing of Mediatoon classics like "Lucky Luke" and "Yakari" in Benelux, Poland and the Nordics to extend its international presence.

"We are proud to start a new collaboration with Studio 100 Benelux and Studio

100 Media, our new licensing agents in GSA, Northern and Eastern Europe," says Jérôme Leclercq, general manager, Mediatoon Licensing. "Mediatoon Licensing's portfolio fits perfectly

with Studio 100's catalog. The professionalism and the licensing strategy of Studio 100 convinced us to choose them as partners to develop our properties in these territories."

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