Sony Creative Products to Rep ‘Sesame Street’ in Japan

Japanese product will aim to serve multiple generations.
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License Global

July 1, 2021


Sony Creative Products has been named the licensing agent for “Sesame Street” in Japan, by Sesame Workshop, the nonprofit educational organization behind Sesame Street.

“Sesame Street” was first broadcast in Japan in 1971. This year is the 50th anniversary year since its launch. On this milestone year, SCP was named the licensing agent for “Sesame Street” in Japan.

Maximizing the awareness of “Sesame Street’s” core values, SCP will optimize exposure through brand activations and retail events and pursue further business opportunities. SCP will manage licensing and retail activities for a wide range of demographics from preschoolers to their caregivers, Generation Z and adults.

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