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Silvergate's 'Hilda' Says Hello to Consumer Market

Silvergate's 'Hilda' Says Hello to Consumer Market
Silvergate Media has developed a consumer products program for its new animated adventure series “Hilda,” following its worldwide premiere on Netflix.

The “Hilda” licensing program will focus on gifts, stationery, toys and collectibles, among other categories. “Hilda” currently hosts a print-on-demand store from Zazzle in the U.S.

Additional deals include a board game from Brooklyn Game Lab, a TV tie-in book from Nobrow that is set to roll out this month and an app that will go live Oct. 18.

“Hilda” is based on the graphic novel series of the same name by Luke Pearson.

"'Hilda' brings audiences into a richly-imagined and beautifully-animated world filled with fantasy and adventure, and we’re incredibly excited about its potential for licensing,” says Ron Allen, executive vice president, commercial, Silvergate Media. “The property adds depth to our portfolio and has a unique look that we believe will translate exceptionally well into licensed products. It’s a great opportunity for licensees to get on-board, and we look forward to sharing creative assets with our partners at BLE.”

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