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Sesame Workshop Expands Caring for Each Other Initiative

Building on last week’s launch of the initiative, Sesame Workshop is rolling out additional new content.

Building on last week’s launch of its Caring for Each Other initiative, Sesame Workshop is expanding the initiative with the rollout of brand-new content. The array of “Sesame Street” content made available, which includes newly produced content, is designed to help parents and caregivers during the COVID-19 pandemic.

“‘Sesame Street’ is there for children and families whether it’s a sunny day or a stormy one, and unfortunately many families are facing unprecedented challenges right now,” says Dr. Jeanette Betancourt, senior vice president, U.S. social impact, Sesame Workshop. “Through Caring for Each Other, we’re committed to supporting families for the duration of this crisis and beyond – equipping them with the tools they need to get through this together and look to the future with hope and optimism.”

The content includes animation covering healthy habits, resources providing comfort and activities that caregivers can use to spark learning in areas like reading, math, science and more. The animated spots, which will be available in 19 languages, include Elmo’s new “Washy Wash” song and “Sesame Street’s” Muppets learning how to sneeze properly and learning about how caring for yourself means caring for each other.

“As families around the world adjust to their new realities, parents and caregivers are looking for help in creating new routines, staying healthy, and fostering learning at home,” says Dr. Rosemarie Truglio, senior vice president, curriculum and content, Sesame Workshop. “At Sesame Workshop, we’re here to support the caring adults in children’s lives as they help their children navigate these challenging times.”

The new animated spots will be distributed through partners in the U.S. and globally, including HBO, PBS KIDS and local PBS stations, Univision, the Ad Council, YouTube, Sesame Street in Communities partners and international broadcast partners. They will be available in the coming days in languages including English, Spanish, Amharic, Arabic, Bangla, Dutch, Dari, German, Hausa, Hebrew, Hindi, Japanese, Kurdish, Mandarin, Pashto, Portuguese, Rohingya, Somali, Swahili and additional dialects.

 SesameStreet.org/caring will be updated to meet the needs of families as the situation evolves on an ongoing basis, with resources designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, and staying physically and mentally healthy. 

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