Channel to focus on kids from PreK to grade 2.

License Global

April 19, 2022

2 Min Read
Sesame Workshop

Sesame Workshop, the organization behind “Sesame Street,” and Discovery Education, a worldwide edtech company, have announced the creation of a new Sesame Workshop-branded early learner channel designed to meet the needs of children from PreK to grade 2. Consistent with Discovery Education’s solutions for schools, the channel will include high-quality video content, lesson plans and educator resources, interactive games and activities for kids and family partnership supports – all focused on a whole-child approach.  

The Sesame Workshop channel, with innovative teaching and learning solutions, will be available this fall on Discovery Education’s learning platform. Beginning with curricular resources designed to address new and continuing needs associated with interrupted schooling and prioritized by Elementary and Secondary School Emergency Relief (ESSR) funding, the content comprises social and emotional development and wellness, foundational academic skills in math and literacy and a social studies-aligned curriculum focused on positive and healthy identity and sense of belonging. At the center of these resources will be research-based content from across the wide range of Sesame Workshop media, including “Sesame Street,” “The Electric Company” and more. 

“Sesame Workshop is committed to ensuring school readiness and helping children develop the emotional, social and cognitive skills needed to become lifelong learners,” says Akimi Gibson, vice president, educational publisher, Sesame Workshop. “As part of this ongoing commitment, we are thrilled to partner with Discovery Education to distribute proven, cohesive yet flexible PreK-2 curricular resources directly into the hands of schools and the educators of our youngest learners. Discovery Education’s 20-plus years of expertise in the learning space and their leadership in delivering high-quality supplemental curriculum at tremendous scale make them an ideal collaborator in our efforts to help all children grow smarter, stronger and kinder.” 

“Sesame Workshop’s success can be attributed to its collaborative, research-intensive approach to the development of highly engaging, child-centered media and programs,” says Pete Weir, chief product officer, Discovery Education. “Their offerings reflect both a deep understanding of children’s developmental needs and the best ways to address those needs. We are excited to partner with Sesame Workshop to bring the first dedicated PreK-2 channel to our award-winning K-12 platform and are eager to collaborate with educators nationwide on their efforts to align their early childhood initiatives, state standards and kindergarten readiness goals.” 

Additional content areas, such as STEAM, healthy habits and coding are being prioritized through educator feedback and will be added in the future. 

Read more about:

Sesame Workshopdiscovery

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like