'Sesame Street' Paws Pet Product Deal

Pet Krewe has inked a deal with Sesame Workshop to create a line of "Sesame Street"-inspired threads and accessories for four-legged friends.
License Global

November 20, 2018

'Sesame Street' Paws Pet Product Deal

The wide-ranging licensing deal covers 12 "Sesame Street" characters that will be featured across costumes and squeaky toys. The latest line to become available consists of a holiday-inspired Santa Elmo costume with corresponding toys.

“Dressing your dog or cat in Pet Krewe’s ‘Sesame Street’ Santa Elmo costume and sharing your favorite pet photos on Pet Parade is such a fun way to celebrate the holiday season with the whole family,” says Viva Chu, chief executive officer, Good Boy Studios, creator of Pet Parade. “We are so excited to partner with Pet Krewe and for the Pet Parade community to be the very first to get ‘Sesame Street’’s first-ever Santa Elmo costume for pets.”

The Pet Krewe Santa Elmo pet costume is available now via the pet app "Pet Parade."

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