Jason Freeny and Naturel are two artists re-imagining "Sesame Street's" characters in these limited-edition styles.
"' Sesame Street' is a multigenerational brand, and we are always looking for new and unique ways to create inspired products for our adult fans," says Kerri Estreich, senior director, licensing, Sesame Workshop. "We love the stylization that Jason Freeny and Naturel bring to the table. They offer fun, dynamic, yet very different models for how the 'Sesame Street' characters can be creatively interpreted while remaining true to our brand essence."
This week, the Jason Freeny collab debuts with adult t-shirts, hoodies, shorts and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird and Elmo. Freeny, a New York-based sculptor
"We are excited about the launch of the Sesame Street Jason Freeny Collection," says Matt Waterman, general manager, Champion North America. "Champion is the perfect canvas to bring together iconic partnerships like 'Sesame Street' and artists in a creative way. Freeny's creative designs for this collection are fun and unique to appeal to Champion and 'Sesame Street' fans."
The Jason Freeny program is Champion's third release with Sesame Street to date.
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